Wednesday, March 28, 2007
The Amazing ABC
Monday, March 26, 2007
Cooltown
The chapter also discussed hot and cool media from McLuhan’s book Understanding Media. I thought this chapter did almost a better job of describing this idea than McLuhan did. He talked about how hot media requires little participation, while cool media requires more participation. Movies and books are hot, since we just glance over them, while the telephone is a cool media, since we must talk into it. One thing that Rice clarified for me, which I didn’t understand from reading McLuhan, is how movies are hot, while cartoons are cool. Since cartoons are less real, we must put more effort into realizing what they represent and making them real in our minds. Whether a media is hot or cool, we must be careful not to let it control our lives. Even though it’s nice for us to have technology, after a certain point, technology may be having us.
Monday, March 19, 2007
Cyborg Sensation
We also looked at a website of a professor who creates cybernetics. He even grafted a cybernetic arm onto his own. The arm moves when he does. He also creates large moving cyborgs. I thought this site was very interesting. While some of the grafting stuff can make you a little squeamish, the idea of a man becoming part machine has always interested me. We find this idea all over in the movies and on TV. Just today, I was watching I, Robot on TV. Will Smith has a pretty hard core cybernetic arm in the movie. Also, both Anikin and Luke Skywalker have cybernetic hands in Star Wars. It’s sort of strange that there are so many instances of robotic arms in our society. I suppose it’s due to our arms being very important to our livelihoods, and us liking the idea of them being extremely powerful and strong.
Monday, March 12, 2007
Cool Music
Another idea similar to this is a band becoming less cool when they’re popular. Many people seem to make the claim that “I was into this band before they were popular.” This claim puts the person liking the band when no one knew about them, and before the band was “cool.” This ironically, is an attempt to seem cool by liking something that isn’t cool. This points to the idea that rebellion is cool. Once the artist is mainstream and cool, you’re not necessarily cool for listening to them, since everyone else is too. It seems that the world of music cool is just as complicated as any other form of cool. Apparently, the only way to be a cool music connoisseur is to like unpopular artists, and the only way to be a cool artist is to be popular.
Wednesday, March 7, 2007
On a Hunt for Cool
For this blog post, we were supposed to conduct our own cool hunt. As I came into work this evening, I realized this and thought I was in trouble, since I hadn’t started my hunt yet. I then realized that my work environment would be the perfect locale for a cool hunt. I work in a computer lab under
Gladwell also talked about diffusion and how “cool” spreads through culture to different people. While I wasn’t explicitly looking for this today, I saw a good example. While standing at a stoplight, waiting for the light to change, I saw a person move to the middle of the intersection, even though cars were still coming from the other direction. Sure enough, most everyone else waiting for the light to change went out into the middle of the street. While this doesn’t necessarily say anything about cool, it shows the point of diffusion, and that people are much more likely to do something if someone else does it first. This example shows that the same thing can happen in fashion or other areas of cool. If something new is seen on someone else, the trend will catch on. I’ve said it before, but group mentality is very interesting to me. It’s strange how we might do something or say something because someone else does or says it first, even though we’d normally never do it on our own. I guess it just goes to show that humans are a pack animal, and at times, we’ll go against what we think is right if everyone else is doing it too.
Monday, March 5, 2007
Viruses, Fads, and Cool
The article from Writing About Cool was also interesting. It talked about advertising and mainly focused on how advertisers use the idea of rebellion to make a product “cool”. If a product is seen as different and rebellious, people will want to buy it. This is an idea furthered in part by people like Elvis and James Dean. This whole idea of cool rebellion seems to go in a circle. Something is new and different. People buy it because it is seen as a form of rebellion. As more and more people buy it however, it becomes more popular and is almost an antithesis to the original rebellion it started as. An example I thought of was the RAZR. At first, these phones were the bee’s knees. Soon, it seemed like everyone had a RAZR. When you see someone with one today, it’s not a huge deal. Instead, newer, more rebellious phones take its place in the position of cool. I find it very interesting to think of the concept of cool. I like watching the group mentality of people and how all are affected by the actions of one. What does cool really mean, and why do most of us strive for it?